If the police offer an amnesty for criminals, they would probably run an advertisement saying something like: "The penalty for possessing any of the following weapons is a five-year imprisonment. If you surrender your weapon within seven days, we will not press charges. Remember, five long years-don't be foolish, take advantage of this amnesty now!" They wouldn't hesitate to speak of future punishment to lawbreakers. They would do this because the use of "fear" gets results. Fear is often used in advertising. In the late